VisitScotland’s Business Tourism Unit held a seminar for the Scottish business tourism industry on Tuesday 2nd February at Stirling Management Centre. Delegates discovered more about the latest developments and trends in the industry, as well participating in interactive sessions covering topics from rewarding exhibitions to sustainability strategies.
Industry Seminar 2010 - Introduction Session by Caroline Packman
Market Overview, BTU Response Strategy and Keys to Future Success.
Download Industry Seminar 2010 Presentation Powerful PR
Powerful and impactful PR is a highly effective way of promoting your business, products and services. Porter Novelli, the BTU's PR agency for the UK market, will share their wealth of experience in generating PR for business tourism companies, with a particular focus on competitor positioning in these challenging times.
Download Powerful PR Presentation Powerful PR - Case Study Template Handout Rewarding Exhibitions
Confex, EIBTM, IMEX, Square Meal, Event UK…. find out from the experts including Caroline Gourlay, Group Sales Manager, Confex Group and Ben MacCorquodale, Events Production Manager, VisitScotland what to expect, why they are worth attending and how to get the most bang for your buck out of business tourism exhibitions.
Download Rewarding Exhibitions Presentation Sustainability Strategies
The session will introduce sustainability; what it means and why it is important for the tourism industry. It will go on to explore briefly what VS as an organisation are doing to become more sustainable and provide practical tips on the benefits to businesses of sustainability. There will be an open discussion/debate about current sustainable business practices and hot topics.
Download Sustainability Strategies Presentation Emerging Markets - An Insight into the Visa Process
This session will start with an overview of the “emerging” markets such as India, China and Russia identifying developments and future plans. This will be followed by a detailed presentation from the UK Border agency on Visa procedures with a view to minimizing issues for Business Travel.
Download Emerging Markets Presentation BTU Marketing Opportunities - Get your product in front of interested buyers
The BTU offers a range of targeted marketing opportunities designed to complement your own sales activity. Learn more about the format, content, how to apply for which opportunities would suit you and dates for 2010/11.
Download Marketing Opps Presentation Download BTU Team Structure Handout Download Fam Trips Top Tips Handout The Insider's Guide to BTU Enquiries
Want to know more about the BTU’s enquiry service? The BTU’s team members, Moira Unwin and C-J Fordyce provide an informative insight into our enquiry system, explaining how the service works, what enquiries we receive and who uses our service.
Download BTU Enquiries Presentation Presentation by Professor Joe Goldblatt
CSEP, Director of the International Centre for the Study of Planned Events at Queen Margaret University, Edinburgh. Professor Goldblatt holds the world’s only professorial chair in event studies and was the founding president of the International Special Events Society and the developer of the original Certified Special Events Professional program. He is the author, co-author or editor of 19 books and many scholarly and trade publication articles and has produced hundreds of events for luminaries including two U.S. presidents and the opening of the Donald Trump Taj Mahal Resort, and has been honoured with many awards for his achievements in a distinguished career.
Download Professor Joe Goldblatt's Presentation 
